Gather insights, ideate and align, prototype and test — moving through insightful ideas to quickly bring propositions to life and test with people. While working as Experience Design Lead at Doblin, we created a series of client workshops which started the process of internalising the importance of design thinking in innovation to build breakthroughs.
Format | Workshop
Stimulus | Exhibition, expert mentors, dedicated facilitators
Artefacts | Ten Types of Innovation tactic cards, worksheets
Industry | Financial Services
Client | Doblin – working as part of project team
Scope | Concept development, experience design, production, delivery
Active role onsite | facilitation, design expert mentor
Location | London, New York, Hong Kong
Ten Types of Innovation Design (super)sprint
Workshops for 40 to 120 participants broken into groups of 10
WHAT IS The the types of innovation design sprint?
The workshop was a part of an innovation capability building programme created by Doblin. This session followed a consumer immersion session and was a hands on, active practice of using consumer insights to create rough proposition designs.
PROCESS + RESULT
In this hands on event, the The Ten Types of innovation framework is complimented by the methodologies of the design process. Loosely based on the framework of a design sprint, the journey will take the participants through understanding and reframing their team challenge, diverge through ‘How might we’ questions, converge with a possible solution and create a quick lo-fi prototype by the end of the day, with testing saved for the time post event.
The design of this session is heavily concentrated on creating bespoke, clear tools and environment to lead the teams through the day staying on track, moving quickly and communicating their ideas clearly. The session was complimented by presentation from Doblin's Larry Kelley, dedicated facilitators as well as expert mentors who challenged the teams' critical thinking.
Photography: Armoury London