WHAT IS ELECTRIC PAINT // Electric Paint is a prototyping tool which works just like conventional poster paint, but it also conducts electricity. It's nontoxic, solvent free and water soluble, which makes it accessible to anyone from professionals to schoolchildren.
AIM // The aim of this project was to transition Electric Paint from its R&D phase into a retail friendly product and to expand on the technical and educational resources with the aim to widen its appeal to anyone with an idea and will to make something.
PROCESS + RESULT // When I joined the project in 2012 the Electric Paint was the main product manufactured by Bare Conductive. Together with the brand restyling, I worked on the graphic communication of the paint as well as a line of paper craft-like starter kit products which provided an introduction to using the material in an easy and fun way. Parallel to the commercial design we also wanted to make the paint appeal to professionals. In 2013, after a successful Kickstarter campaign, Bare Conductive released the Touch Board which allowed the paint to be used as a sensor. The fact that now you could make any graphical sensors and program them to create cheap, tactile, physical interactions was a game changer. The community of users embraced the two technologies working together, creating inspiring content which in turn fueled our team to develop new products, as well as expand on the applications of the paint, moving away from paper engineering and increasing the physical scale of the interactions.
2012 — 2016 / Project worked on as a part of the Bare Conductive inhouse team.