Studio Ala
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Prototyping

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Works like this... looks like this... feels like this... — Low and high fidelity prototypes are indispensable in the constructive design research practice. Building mock-ups and props of artefacts, interactions and experiences aids the facilitation of conversations, role plays and tests throughout the process.


Industry  |   Consumer Electronics
Client  |   PogoLab
Scope  |   Kickstarter Campaign UX + UI prototype
Location  |   London, 2014

CASE STUDY

Smart Toothbrush
High fidelity prototype for crowdfunding campaign

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WHAT IS HAPPY FANGS?

Happy Fangs is a game app which connects to a smart toothbrush. It corrects children's brushing technique, my monitoring the angle at which they hold their brush, while they clean the stubborn animated germs off the smart phone screen and their teeth at the same time.

AIM

Happy Fangs aims to make brushing techniques easy and fun for children to learn. Through the collection of data and an interactive system, creating a new, fun experience, while teaching them to brush the correct way.

PROCESS + RESULT

Initially, my role in the project was to design a dancing character for the game app, and design an easy interface for children to follow and brush the correct section of their teeth. We soon realised that the game concept was hard to be related back to the act of brushing teeth. Furthermore, the team has come up with the idea of sectioning the teeth into distinct areas, each corresponding to a different way of holding the brush. This was the biggest challenge to communicate. Firstly, I created a story line together with four main characters whose teeth had to be cleaned for various reasons. The tooth section indicator was colour coded, these colours became the backgrounds of each mini game which corresponded to each section. We then also added the colours to the corresponding visible edges of the toothbrush to create a synergy between the brush itself and the mobile device. This project has received funding and is currently in development.

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